The current global wine industry is dominated by the big three international brands; Diageo, Mondavi, and Chianti but there are many small and emerging Australian wineries that have taken on a significant share of the international market. With premiumization becoming more important to consumers, more consumers are looking for premium wines above the cost of basic table wines. Australia has an abundance of both family and corporate-owned vineyards and many of these wineries are experiencing very rapid growth. A growing number of Australian vineyards are offering premium varieties of wine at premium prices in order to attract and retain their premium vineyard visitors.
Wines from the coastal regions of New South Wales, the Hunter Valley and the Barossa Valley in Victoria and South Australia, as well as the Margaret River region in Western Australia, are some of the best in the world. One of the most popular Australian premium wines is the Chianti Classico, which is produced in the northern part of the country. This wine, which comes in four grapes, is renowned for its complexity and is a perfect example of a red grape varietal. It originated in the Montalcino district in the Italian hill town of Friuli but is now grown throughout the whole of Italy. Another excellent wine grape variety in Australia is the Black Label, which refers to a red variety of grape that is not treated with any chemicals or pesticides during the growing process.
The main Australian premium grape varieties in 2021 were the Barossa Valley Shiraz, the Hunter Valley Shiraz and the Barossa Valley Syrah. It is no surprise that more people are paying attention to these quality wines coming from Australia’s major wine producers because they are recognized as premium varieties that are enjoyed by connoisseurs all around the world. The Australian wine industry is fast growing because of the increase in demand from Asia, particularly China. The leading producer in this region is the Charles Lamb Tassieux, having a production of about 2.3 million bottles of wine each year. The leading wine brands are also produced in other major wine producing regions of Australia such as the Margaret River, South Australia and Victoria regions.